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What is Yelp?
Yelp is a social forum for reviews about businesses that provide services to customers. The best thing about Yelp is that the reviews on it are given by real people from real experiences. Dentists, doctors, spas, restaurants, salons; you name it and all of these services have an authentic review on Yelp. In the past 14 years since its conception, Yelp has grown and has certainly become the go-to directory for reviews about almost any and every kind of service under the sun. Now since Yelp is a crowd-sourced platform, it is also beneficial for most businesses to get their services listed on Yelp and get honest reviews from customers. This is indeed a mutually advantageous situation for both, the business and the customers looking forward to availing their services.
Yelp connects service providing businesses with potential customers. Through this, it also allows current customers to share their experience with the service. Eventually, this may give small, local businesses a great way to gain newer customers. The word-of-mouth is the best way to advertise organically you see. A positive Yelp review is a great start for your business to get more eyes and gain some traction.
Why do you need Yelp reviews?
The world is digital today. There’s no ignoring that. Say, you have a great business that just started or perhaps has been around long enough, maybe quite successful even. If we were talking about a couple of decades ago, the organic reach of local businesses would be through people orally passing on how great a particular service is. The way smaller businesses got endorsed was definitely through customers telling their friends, neighbors, relatives or colleagues. However in today’s day and age, with the power of the internet is our palm at all times, it is indeed simpler to find services online.
Online customer reviews and recommendations are the first things modern-day customers look at before deciding to spend their money on any service. Yelp reviews have gained so much trust in the past that 80% of users of Yelp admitted that they look up the reviews before spending on a service. There’s more. Every single star on the yelp review rating can easily translate into a 5-9% increase in revenue. Who wouldn’t want that?
Coming to the topic of contention, why do you need reviews on Yelp? It’s simple. If you are a small or medium-sized local business who provides services to customers, you need to have yelp reviews for one or more of the several following reasons.
First and foremost, Yelp reviews are an excellent way to get an online presence for your business. If you already have a website and a small amount of visibility online, that’s great. These Yelp reviews will add value to your online presence and bring more attention to the services your business offers. If you don’t already have a presence online, Yelp reviews can be an excellent strategy to start.
Secondly, if you are looking to give your established business an extra boost and take it to the next level, good reviews on Yelp can bring in some added traffic of customers. Sometimes, local businesses have a set of veteran customers who are loyal and keep coming back. This may be enough to sustain a business. But if you intend to gain a farther outreach and also earn more customers, Yelp reviews can do that. Newer customers means added responsibility but it also means bigger opportunities. A new clientele can further increase the chances of reaching out to other people.
The last of the reasons why you need Yelp reviews is to open up conversations about your business. Your happy customers would often love to talk about their experiences. More often than we assume, their reviews never make a stir digitally because they simply have no fixed platform to review. A single Yelp review can help in opening up a platform for conversing about your business. Since Yelp has been such a reliable source of customer reviews, the trust that new customers will have in your enterprise will be on a rise. That will allow you to keep their trust and build on it.
Buy Yelp reviews
To get the dice rolling, you may want to look at some options that can actually help you buy or rather invest in a few good Yelp reviews about your business. To make it easy for you to get going, we have 3 ways to pay for positive yelp reviews.
Ask customers to post reviews on Yelp: The best way to gain reviews is to simply ask your existing customers who love your services to talk about it. That way, you can expect honest and authentic-looking positive reviews. You must understand that your customer’s time and effort is valuable. So you can reward them with cash-backs or discounts on posting a Yelp review. It’s a win-win for both the business and the customer in that case. Customers love the discounts and your business gets the positive reviews that it deserves.
The next option is to write the reviews yourself. Now although this doesn’t essentially qualify as buying reviews, it is certainly not the conventional way of gaining reviews on Yelp. You can create multiple accounts that are not real and sign in to write a review for your business that you wish someone had written. If you choose to do this, however, be aware that Yelp doesn’t encourage fake reviews. Yelp with its algorithm keeps a close eye on fake reviews and constantly warns pages that have them. This can actually turn out to be counter progressive for your business in the long run. It’s a close call to decide if you really want to do this.
Another way to buy Yelp reviews is to hire a third party to do it for you. There are several service providers who can create positive reviews for your business on Yelp. Based on your needs and number of reviews etc. these service providers can customize the reviews and bill you accordingly. With these real looking positive reviews, you can add a certain something to the credibility to your business which will go a long way.